Producing a podcast allows audiences to feel as though they have an authentic relationship with you before they have bought your products/services, or before you have attended a meeting.
“…Then you can do what I do, which is ‘post produce’ it, to get to a place of being able to produce 17 or 20 pieces of content.”
“It’s not the size of the audiences that is important to advertisers, it’s who they are. Podcasts offer a chance to speak intimately to a very precise selection of people.”
Jamie Robertson, BBC
Podcasting allows you to hide the sell in your content whilst talking to a captive targeted audience, integrating your marketing by giving added value in the form of quality content to your listener or viewership.
TIME EFFICIENT MARKETING
Our promise to you is to make your Podcasting as time efficient as possible. We will set up before you begin talking, we will record, film and edit the podcast and a 60 second promotional cut.
Your job? Select a quiet area dates and times, and talk.
Whilst there are multiple ways of monetising a podcast, covered on our Podcast ROI page, podcasting with guests allows you the opportunity to build a relationship with your target clients by inviting them on to the podcast.