WHY PODCAST House of Hyde Media

WHY PODCAST?

“Yesterday, yesterday, not tomorrow you need to start a video show or a podcast.”
Gary Vaynerchuk
 
“Around 15.6 million people in the UK now listen to podcasts each week.” 
Statista
 

Internationally 68 million listen to podcasts weekly” 

Podcast Insights 

“…then you can do what I do, which is ‘post-produce’ it, to get to a place of being able to produce 17 or 20 pieces of content.”

Gary Vaynerchuk

“It’s not the size of the audiences that is important to advertisers, it’s who they are. Podcasts offer a chance to speak intimately to a very precise selection of people.”

Jamie Robertson, BBC

 

“Podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts every week.”

Smallbizgenius

“Advertising spend on podcasting is £33.56million” 

Statista

 

“300,000 podcast listeners, 63% bought something that a host had promoted on their show.” 

Digital 22